Continuing on with the Primavera line-up, another artist I've gone back to a few times is TV Girl. The band are fairly high up on the poster and have a couple of songs with over a billion streams on Spotify, so I'm surprised that I haven't really heard anything about them before. From their Wikipedia page, they're Californian and blew up on bandcamp, and still to this day entirely independent. Not much else on them is readily available. I've listened to a couple of their records, and this is the one that has those big streaming songs - and therefore the one I've pain the most attention to.
Who Really Cares is best described as an indie pop record that draws from a lot of 90's alternative scenes, a bit of neo-psychedelia, a bit of alt dance, a bit of trip hop and electronica. What results is a very light and summery sounding album that's very easy on the ears when I've had it on in the background while working or out on a walk in the sunshine. However, when listening to it with a bit more attention in order to talk about it here, the cracks have really started to show for me.
While the genres that TV Girl are calling back to are all ones that I'm a big fan off, they don't really do all that much with these styles other than the surface level basics, making the whole aesthetic of the album feel rather derivative and half baked. I don't think this would be quite as notable if it was a crop of really well written and engaging songs, but the tunes are really just not there. The songwriting is pretty basic and very much relying on the tropes of the genres being called back to to give them some personality that wouldn't be there otherwise. I think what has really soured my opinion of the record was paying more attention to the lyrics. They basically read as a shitty guy being bitter and jealous of an ex. There's no story or interesting angle here, and the whole thing comes off pretty immature and just rubs me wrong way.
The songs I like the most on the record are the ones that lean into the looser and dancier neo-psych and alt dance genres. Opener Taking What's Not Yours is build around a jazzy horn sample and a breakbeat loop, and features some of the better lyrics on the record about the stuff left behind at an ex partners place after a breakup, with a reference to an unread copy Gravity's Rainbow to highlight the protagonists pretentiousness. (Do The) Act Like You've Never Met Me has a textbook jangly baggy/Madchester groove that I can find myself getting into (even if it is the most by the numbers version of it possible). The layered up synths, gentle breakbeat and warbly sampled background vocals sound straight out of an Ibiza chillout room.
Who Really Cares is an album of diminishing returns. On first listen when not paying to much attention, I liked the dreamy and chilled out vibe. On the second, I noticed the stylistic derivativeness. On my most recent listens while writing this, I've grown tired of the unimaginative songwriting and the boring and kind of shitty lyrical content. Maybe TV Girls stuff will hit a little more after a few pints in the sun, but on tape it really struggles to make an impression.
Top Tracks: Taking What's Not Yours
4/10
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