Sam Fender - "People Watching" (2025)

Sam Fender has grown into probably the biggest contemporary UK rock act since Arctic Monkeys released AM over a decade ago, and its not hard to see why. His earnest, everyman persona and relatable anthemic singles about the struggles of everyday life in the working class make him a shoe-in for widespread appeal. And sprinkle in his fantastic live show just to make sure. He has also grown significantly as an artist over these years. His debut, Hypersonic Missiles, was a fine album with some good moments; and the follow-up, Seventeen Going Under, was a good album with some truly excellent moments. However, I didn't really expect him to grow any more as my two biggest issues with Seventeen Going Under felt so intrinsic to Sam's identity as a person and artist. Them being 1) that his heartland rock / Springsteen worship aesthetic began to run a bit thin by the end of the record and 2) his political writing while well intentioned was always pretty unfocused and surface level. Sam's strengths clearly lie in the stories about his own life and experiences not in political sloganeering.

So it's great to say that Sam has proved me wrong and People Watching is an improvement on Seventeen Going Under in pretty much every way. It's tighter, more varied, with more consistent writing and more dynamic production. Sam has brought on indie rock super-producer Marcus Dravs and The War On Drugs' frontman Adam Granduciel as co-producers which elevates the feel and atmosphere of these tracks. The bombastic, anthemic cuts just pop that bit more and the slower moments have way more space and atmosphere to them. The production on his past releases was always fine, but it is night and day going back to them now. People Watching makes them feel so plain and perfunctory. Similarly the tracklist feels more varied, with Sam leaning into a bit of Britpop on Chin Up (this song sounds so Oasis), jangly indie rock on Rein Me In and looser more Americana stylings on the singles Wild Long Lie and Arm's Length. Surprisingly, there isn't a single traditional piano balled on here, considering there was like 4 on SGU. This results in a record that feels much tighter than SGU, despite being a little bit longer (at least compared to the standard edition).

Lyrically, Sam is also playing to his strengths way more. He primarily focuses on telling the stories of his own experiences and those closest to him; however when he does go for more broader societal / political topics, the writing does more focused and purposeful. The opening title track is a huge, bombastic sing-along anthem; but has a tender story within its verses about the passing of Sam's friend and mentor, Coronation Street actress Annie Orwin, and her heart-breaking final days within a rundown and underfunded care home. Crumbing Empire is the most overtly political song on the record; and where a younger Sam would rattle out fairly meaningless sloganeering and surface level commentary; this song is a really measured and thoughtful examination of the scars that the legacy of Thatcherism and Austerity has left on the North East with genuine examples of the impacts on working class people (his parents included). Little Bit Closer is a competent critique of the moral perfectionism that is applied to religion within the context of the working classes and TV Dinner is a scathing rager where Sam lashes back at a music industry that chews up and spits out working class musicians and exploits them for their 'credibility'. 

Two songs that I would like to touch on in greater detail is Rein Me In and the closer, Remember My Name. Rein Me In is just one of those songs that is like crack to my ears; the jangly guitar riff and the bittersweet and yearning lyrics just do it for me. Sam has just released a duet version with Olivia Dean which only elevates the song further. I wouldn't be surprised if it ends up being my most listened to song on my Spotify Wrapped at the end of the year to be honest. Remember My Name is a heartfelt ode to Sam's grandparents and his childhood memories of them set against a stark brass band arrangement recorded by Easington Colliery Brass Band. It is hard not to feel it pull at your heartstrings (especially seeing it live with the Easington Band where Sam is barely getting through the song himself without crying) and a perfect closer for the record.

People Watching is an interesting development from Seventeen Going Under, as each element when taken on its own is only really a subtle improvement when compared to the last record. But the fact that this improvement has been applied across the board makes it a much more enjoyable experience overall. Considering the pretty steady upward trajectory across his 3 albums, I'm very much looking forward to where he goes next.

Top Tracks: People Watching, Nostalgia's Lie, Wild Long Lie, Arm's Length, Crumbling Empire, Rein Me In, TV Dinner, Remember My Name

8/10

Sam Fender - "Seventeen Going Under" (2021)

Earlier this year I went to see Sam Fender's Finsbury Park concert with some friends, and I had promised I would talk about this album, so I am finally getting round to doing it. I have to admit I wasn't initially onboard with Sam when he first broke through in 2019 with a couple of indie-lite, pop rock tunes being Will We Talk and Hyper Sonic Missiles. The bland chipper 'will you go home with me' lyrics and The Strokes reminiscent riff of the former felt very 'just-indie-enough' for daytime Radio 1, and the banal political commentary of the latter felt so tame and obvious. I decided I didn't need to check out his debut album, which was a shame as there is some pretty good tunes on it. My interest only really developed after the release of the lead single and title track of this record, his second. The song is very much a grower, being an earnest Springsteen-esque heartland rock epic about the trials and tribulations of growing up in a dead-end backwater UK town (in Sam's case it's his hometown of North Shields but it could apply to anywhere). The song is paced brilliantly, as each line of each verse builds the tension further, but there isn't actually a chorus to release that tension. Therefore you are left on a knife edge until the very end of the song where Sam howls "I'm seventeen going under" amidst swelling sax and roaring guitars. The song is so well written that you might not even notice this, as every line of the song is catchy and relatable enough to be the hook.

It opens up the record perfectly and the first half of the tracklist very much follows in its footsteps - albeit with more conventional song structures. Sam paints himself as an earnest everyman, not shying away from his darker side and his own troubles, but also not indulgently self-deprecating for the sake of edginess. The tracks a built off driving rhythm sections and roaring guitars, akin to Springsteen or U2, feature cathartic sing-along choruses, and build to their climaxes with soaring strings and swooning sax. The particular highlights are Getting Started and Get You Down. The joyous and resolute chord sequence and catchy as all hell chorus of Getting Started is like a shot of serotonin straight to the brain, whereas Get You Down's thoughtful lyrics reflecting on the impact Sam's past mistakes have had on a loved one are equally as gripping.

It's only at the midpoint where the record begins to slow down, with the back-to-back Spit Of You and Last To Make It Home. Spit Of You is a slower cut, replacing the roaring guitars for a jangly acoustic while Sam lays bare his troubled and difficult relationship he has with his father, and his yearning for are more honest and emotional connection with him. It's a heartfelt and relatable cut that really brings the album back down to Earth after the anthemia of the first half. Last To Make It Home slows it down even further, being a piano ballad about feeling lost in life, being the last to leave the bar at close and trying to seek validation and connection through social media. Sam sings it with such earnestness that it feels quite moving, although at over five minutes with only two verses and a long drawn out chorus it can drag a little.

Not all the songs here are introspective and personal tales, as like on his debut there are a couple of political tunes on here as well. And similarly to Hypersonic Missiles they don't really hit the mark. Aye is a wordy and driving rant on the untouchable powers that be behind the curtain of our elected political leaders, but in some ways it's too wordy for its own good - as in the first verse it stretches all the way from Boudica to Jeffery Epstein. I get the point of what Sam is saying here (being that these powers have always been in place) but it makes the song lack focus and it just descends into political disenfranchisement and nihilism, but it doesn't have any rallying hook or message to get behind to counter it. Another gripe I have with the song is that the driving guitars build and build tension, and when you think all that tension is going to explode into a pit worthy guitar solo or breakdown the track just kind of ends out the blue. Similarly Long Way Off's message of 'I think I'm on the right side but were still a long way off where we need to be' is again so banal and vague. Looking into the track, it's about the progressive abandonment of certain UK working class communities by Labour in the 2010's, which is a meaty topic, but Sam doesn't delve into it with any real depth, instead opting for the 'we need to think less rigidly and black and white' platitude.

The back half of the record very much follows on from the aesthetics of the first half, and so there aren't all that many surprises on it. There's a slow-burning ballad in the form of Mantra, and another driving anthemic cut being Paradigms. This song is definitely the most forgettable on the record, with the driving guitars, Sam's earnest delivery and climax of strings and sax pretty played out by this point on the record and I feel the bonus track Better Of Me should've made the cut instead (as it is easily the best of the bonus tracks and a real change of pace with its stripped back approach and warbling synth lines). The Leveller is a highlight of the second half with its pummelling drums and more immediate punky energy; as is the closer The Dying Light. It is another heart wrenching piano ballad in ode to the friends that he's lost to suicide, alongside the men he sees drinking their sorrows away in his hometown, as well as his own fears about the future and bringing children into the world where these cycles of generational trauma never seem to be broken. The track slowly brings itself out of this depression as Sam decides to not give in to the hopelessness the sake of his family and friends - both the ones he has lost and the ones that are still there with him.

Seventeen Going Under is a good, sometimes great album, that is a real step up from his debut. He's at his best when he's telling personal tails of relatable struggles, which is thankfully the majority of this record. I am a little concerned, however, of where Sam can go from here as the title track is by far the best track he has ever written and I'm not sure he can top it. Similarly, his style and aesthetic begins to wear out it's welcome by the end of the record (the bonus tracks, bar Better Of Me, are pretty unremarkable and I'm glad they weren't included on the main album), so only time will tell if he has enough good songs of this style in him to fill out a third record with the same quality.

Top Tracks: Seventeen Going Under, Getting Started, Get You Down, Spit Of You, The Leveller, The Dying Light

7/10

The Killers - "Imploding The Mirage" (2020)

The Killers were one of my favourite bands as a teenager, and although it's only their first two records that are truly great, every record they've brought out since then has been at least decent, since the band have settled into their style of heartland rock meets new wave and do it pretty well. I know what I'm getting with a Killers record, and I know I'll enjoy it in the moment, even if it doesn't stick with me over time.

That being said, I enjoyed the group's last release, 2017's Wonderful Wonderful, slightly more than Day & Age and Battle Born due to the sense of subtlety and insecurity it had (perhaps due to tensions within the band preventing them from recording a record for 5 years). Killers records are usually bombastically optimistic and earnest, but WW had a real vulnerability and unease to it. Imploding The Mirage is the exact opposite. This is easily the most bombastic and stadium sized record the band has released so far, and it is kind of it's undoing. Almost every track here turns it up to 11, as if every song is trying to be the album's climax, which ultimately is to the detriment of the songs here, as most of them are pretty good.

Lead single, Caution, is the best of the bunch. A typical Killers lead single, sounding absolutely massive with a rip roaring, anthemic chorus, wailing guitars and synths and a kick ass guitar solo courtesy of Fleetwood Mac's Lindsay Buckingham. "I'm throwing caution..." Brandon Flowers wails in the Springsteen-esque chorus and it captures that sense of catharsis and sheer overwhelming emotion that all the best Killers songs do. The thing is, it is the 4th track on the record, with the two similarly Springsteen inspired and massive singles My Own Souls Warning and Dying Breed before it. When I heard them for the first time in isolation, despite them being pretty good songs, they felt like just not quite as good versions of Caution. On the record however, because they come first, by the time I get to Caution I enjoy it less, as I have already been bombarded by these tracks without any respite in a more subtle moment. As a track, My Own Souls Warning has grown on me quite a lot. It's the kind of opener that really pumps you up with soaring melodic synths and jangly guitars, and Flower's slightly wobbly vocal inflections on the song give it a really endearing nature. It's a real feel good song. Dying Breed is built on drum samples from krautrock legends Can and NEU!, which give the song a unique sound in the first half, but are overwhelmed by the more standard Killers instrumentation as soon as the live drums kick in and you can barely hear that original rhythm. The track does have one of the best choruses on the record though, so it's an odd mixed bag of a track.

The album only really comes close to having a subtle moment to regain itself in two places, in the tracks Blowback and Fire In Bone. I really like the gentler instrumentation on Blowback, but the hook is one of the weakest on the record and it really kills my enjoyment of the song. Brandon really sang "She's breathing in the blowback" and expects it to be a singalong chorus?... Fire In Bone, on the other hand, I really like. It's a funky, Talking Head's inspired track that stays reserved and lets you enjoy it's groove and quirky lyrics. It does climax towards the end of the song, but unlike most the tracks here it doesn't explode into the first chorus, setting it apart from the others.

A couple of the later deep cuts, Running Towards A Place and My God, also impressed me quite a bit. Running Towards A Place channels a very pop-era Fleetwood Mac energy with a silky smooth bass-line that's a lot less pummelling and intense than the ones on the singles, but still builds up the layers as the track progresses to a big climax that feels very earned. All the little guitar and synth licks are placed just in the right moments to give the track a lot of character. My God has a really catchy chorus that embedded itself into my brain on first listen. Flowers and guest Weyes Blood sing it in this kind of blocky flow that puts emphasis on every other word in each line. It's pretty memorable. The drums on this track are thunderous, just pummelling along with the melody. Weyes take the lead on the bridge where the track shifts to a Madonna sounding synth pop sound, and while it sounds completely different to the rest of the song, it works.

With every track trying to be the most epic on the album, some do lose out. Lightning Fields is quite forgettable, being super reverby with a long meandering chorus that doesn't really have much of a hook to it, yet Brandon is still singing is heart out trying to make it sound important. When The Dreams Run Dry is the only serious dip in quality on the record, as it has this kitchen sink mentality which makes it feel like one of those tacky novelty 80s new wave songs that would smash other genres into the typical synth pop format just for the sake of it. The track has kind of a reggae beat and tropical synths, and Flowers even does a stereotypical 'reggae' vocals for the second verse. The chorus is also so blown out and too loud, and the whole tropical angle is dropped in the second half, which means the track doesn't really end up anywhere interesting, it just sounds a bit cheesy and tacky.

Imploding The Mirage is the kind of record that is pretty decent, but could've been a lot better if the band didn't insist on turning it up to 11 on every single song. It really needs a couple more genuinely reserved songs for it to feel like a complete album. That being said, if most of these songs came up on shuffle, I wouldn't skip them; which shows that the album's issues aren't to do with the writing, more the structure. It is a bit disappointing, since Wonderful Wonderful seemed like the band was on the right track, although this album is still isn't the group's weakest (Battle Born has it beat for that). Yeah it's Killers album, so if you know what to expect from the band, you'll get at least something from it.

Top Tracks: My Own Souls Warning, Dying Breed, Caution, Fire In Bone, Running Towards A Place, My God

6/10