The most obvious change to create this sense of immediacy is the approach to lyrics and themes. This is the first time a bm record has presented its ideas so blatantly, with the stories these tracks tell actually intelligible - as opposed to the obtuse doom propheteering of Cavalcade and the general psychotic ramblings of Schlagenheim. The titular intro track spells out all that Hellfire is, being the grim reality of mortality and death, the graphic brutality of war and the ideas of sin and damnation that try to make sense of all the madness.
The more upfront lyrics of the album combined with the sprint to the finish pace make it probably the most accessible bm record of the three, with the tracks on the first half of the record just rolling into each other with no room to let up. Following on from the intro track, Sugar/Tzu opens with a theatrical sporting announcement before exploding straight into pummelling arpeggios and bombastic horns - reinforcing the themes of the trivialisation of war through viewing it as some kind of game where personal glory can be gained. The end of the song crashes straight into Eat Men Eat, a less brutal but just as tense track sung by bassist Cam Picton. The sinister flamenco groove of the song perfectly matches the creepy and graphic tale of mutiny and food poisoning as a mine captain tries to poison his workers to produce stomach acid to be the secret ingredient in has wine production. It's graphic and weird and reminds me of those slightly traumatising kids stories you'd see on CBBC in the 2000's (obscure reference, I know).
This then bombards straight into Welcome To Hell, the lead single and anchor for the albums themes. Geordie Greep plays the role of a WW1 recruitment / training officer, luring in the character of Tristan Bongo to sign up with tales of glory and adventure, before revealing his true intentions about using him purely as a tool to kill others in the 'game of war' and descending into abuse and eventually discharging him for not withstanding the trauma and developing PTSD. Musically it is perhaps the most refined of the bm cacophonous walls of sound / pummel your face off type tracks which matches the vocal delivery from Greep perfectly. Still is the first time the album lets up, and after the intensity of instrumentation and lyrics of the first four tracks it is a necessary breather. Lyrically it is the most lightweight on the record, being a mere breakup song - as opposed to the traumatising horrors of humanity thus far. It has a country twang to it and there's a particular part towards the end where it progresses into a kind of barn dance breakdown that I really like and wish lasted longer than a couple pf bars. As much as I like Still, it does feel at odds with what comes before and after it in the record. Where every other song is about the traumatic depths of humanity, Still is just a kind of sad but generally calm and unemotional breakup tune.
Half Time brings back the sporting themes from Sugar/Tzu and signals the transition to the back half of the record, which unfortunately doesn't grip me like the first half. The Race Is About To Begin picks up the story of Tristan Bongo after Welcome To Hell, where he descends into a gambling addiction betting on horses. The song has musical similarities and call backs to that track, which in my opinion means it struggles to set itself apart in its first phase. As the track progressive, Greep's vocals descend into this staccato semi-rapped / semi spoken word delivery reminiscent of a horse racing commentator; and while it does distinguish it from Welcome To Hell, it feels a little gimmicky and the track as a whole goes on way to long. On every listen for me, Dangerous Liaisons and The Defence slide into background, they're just fairly unremarkable compared to the front end of the record and black midi in general. They follow the same themes as the rest of the record, with more of a religious slant dealing in temptation and sin and hypocrisy. Perhaps it's just the sheer bombardment of words and ideas of the record up to this point that I am just desensitised to the themes by this point.
27 Questions Closes out the record and one again brings back some of the lost intensity with thunderous pianos and crashing percussion, sounding like some kind of march towards inevitable death. Which is what the song is about as the protagonist escapes awful weather out in town one night in a free admission show by the character Freddie Frost, a washed up actor making his last play about his life's achievements as he is on deaths door. The whole first half feels sinister and foreboding as the play tries to dress up Freddie Frost as a grand and accomplished figure, before the second half completely unravels it. It's sung from the perspective of Freddie, and becomes the play he has written, which he finishes off by listing off his 27 questions about 'life the universe and everything', completely demolishing the fake grandeur of the performance, declaring it pointless and farcical in the face of death, becoming completely self-deprecating before he drops dead on stage before he could even finish his 27 questions. I am really mixed on the track, as I get what it's trying to do, and I really love the musicality of the first half. But the flip to Freddie's perspective both musically pushes the theatricality of the album just a little over the edge into a territory I can't really take seriously, and also feels like the record descends into that kind of sixth form 'nihilism = clever' territory.
I guess that's my biggest problem with the record when compared to Cavalcade. As the lyrics and themes are more prominent this time around, its more easy to see that when you strip back the technical musicianship and wordy, meaty lyrics, its just plain nihilism. And while there's a place for it in music, dressing it up as something more profound than it actually is does rub me the wrong way a little. It gives off that 'look I'm more clever than you' vibe. Cavalcade was more patient, and more mysterious and wonderous, and more consistent. That being said, I very much enjoy the first few tracks here, musically and lyrically; and on the whole I'd take it over the somewhat shock value allure of Schlagenheim.
7/10
Top Tracks: Hellfire, Sugar/Tzu, Eat Men Eat, Welcome To Hell, Still
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