Forever Howlong is the third studio LP from the now critical darlings Black Country, New Road. And it has been hotly anticipated following the release of their truly sublime second record, 2022's Ants From Up There, which has grown into mine and many other's favourite record of the 2020s so far. It is such an unashamedly raw and heart-breaking look into the psyche of frontman Isaac Wood. The man was clearly heavily struggling during the creation of the record: and as has become part of the albums 'mythos' at this point, left the band just days before the albums release due to protect his mental health.
This left the band in a difficult spot, having lost their vocalist and one of the biggest driving forces behind the bands direction - and a tour booked that they did not want to cancel. They quickly wrote a bunch of songs to fill the set with, resulting in the release of the Live at Bush Hall live record. While honestly still a really great record, it certainly felt like a transitional moment for the group. While it retained some of the moodier post-rock and experimental rock stylings, it was nowhere near has dark and harrowing as the band's output with Isaac. Instead the band further delved into the chamber pop instrumentation that AFUT toyed with, and included more influence from 60's prog rock and folk music. Similarly, to ease the pressure of any one member being the primary vocalist, three members came forward to share vocal duties: bassist Tyler Hyde, keyboardist May Kershaw, and saxophonist Lewis Evans. And now with the release of Forever Howlong, the live album very much feels like a mid-point between the old and the new.
Forever Howlong pretty much does away with any of the remaining edge that was retained in Live at Bush Hall, basically being a full on baroque pop and progressive folk record. There is barely any electric guitar on the record. Evans has also has stepped away from vocal duties, having decided that its just not something he enjoys. In his place, Georgia Ellery (the group's violinist) has filled the third slot. This makes the most sense to be honest, as Georgia also fronts the art pop duo Jockstrap and is probably the most suited to the limelight in the band. The opening cut and lead single, Besties, exemplifies the records ethos compared to the band's past output. It is a lush, twee, somewhat Beatles-y baroque pop ode to friendship. It is very straight up and earnest, with none of the deflective references or tortured lyrism of before. All in all, it is a very cute tune and sets out the albums vibe and atmosphere very well.
Ellery takes the lead on two other tracks; Two Horses at the mid-point of the record, and the closer Goodbye (Don't Tell Me). These are two of my favourites on the record as Georgia has very confident vocal presence and the tracks as a whole are two of the least understated songs on the album. They feel like tentpole moments with their placement at the middle and end of the record. Two Horses is a galloping, multi-phased prog-folk tune that is initially quite stripped back and moody. The instrumentation slowly builds up, through the woodwind, mandolin and strings. Half way through, the percussion kicks in and the pace picks up. The plucked guitar style gives off a very Nick Drake feel to me. The track then gallops over itself into a sinister sounding climax as the protagonist of the song is betrayed and her titular horses are killed by her former love interest. It is a fantastical and theatrical song that really doesn't get old for me. Goodbye (Don't Tell Me) is probably the closest to an indie rock song, with its gentle acoustic strumming, whooshes of reverby electric guitar and quite a catchy hook. It nicely rounds off the themes of friendship that run through Georgia's tracks; and to bring back The Beatles comparison, it has that kind of full-circle feeling that Stg. Peppers has.
Kershaw also takes three songs, and much like Live From Bush Hall, they are most whimsical on the record. The Big Spin makes reference to fruit and vegetables and baking in a very retro, 'cottage-core' way; however has this subtext of letting go and cutting someone off in a way that seems like quite a traumatic experience. The title track also has this very whimsical presentation of mundanity of daily life, with lyrics about the waves of tiktok wellbeing videos and daylight lamps used for seasonal depression. Both tracks are understatedly really quite sad, but in a hazy, malaise-like way. This is is further enhanced by the very stripped back and spacious instrumentation on Forever Howlong, which is mainly focused around the woodwind section, with a handful of flourishes from the other instruments. For the Cold Country is certainly the most dramatic sounding of May's songs, and follows on from the fantastical story telling on Two Horses. It reads as a tragic lovestory between a knight and a maiden where he goes off to fight for glory and ultimately meets his downfall. The song develops from something very stark and simple into an elaborate, crashing crescendo that is one of the few moments on the record that sounds akin to AFUT.
As I expected from Live From Bush Hall, Hyde takes the most leads on the record; with those songs being the more moody and sombre tracks on the album. Socks initially meanders around spacious instrumentation, but at the 2 minute mark the percussion kicks in and all the other instruments slot into groove for the chorus. It all drops out again for the second verse before settling into a very 60's vintage pop sounding bridge and outro. Salem Sisters is also quite dynamic, but at just over 3 minutes it does feel like the track is doing a bit too much in not enough time. It features some great backing vocals from May and Georgia. Mary similarly acts as a bit of a reset in the middle of the album after the drama of Two Horses, and is a fine enough song but not a massive highlight of the album for me.
Tyler's two most significant songs on the record are her two on the back end, Happy Birthday and Nancy Tries to Take the Night. Happy Birthday is easily the rockiest song on the record, with some crunchy electric guitars popping into the mix. The themes around inherent sadness in people who, on the surface, appear to have everything they need is also quite poignant and well written. It has one of the punchiest hooks and radio-friendly climaxes of the record - probably why it was chosen as the second single. Nancy Tries to Take the Night is a multi-versed opus telling the tale of the fallout and stigma of an unexpected pregnancy. It is the kind of melodramatic showpiece that the band has steered away from since Isaac left; and while it doesn't have the wailing screams and cacophonies of sound of tracks like Sunglasses or Basketball Shoes, it certainly feels like one of the weightiest and commanding tracks on the record.
One thing I will say about record, and it is not necessarily a criticism, is that each song feels rather segmented from each other - leaving the arc and flow of the record as a whole quite flat. In some ways I quite like it, as it almost feels like the record is out of time and frozen in another place where the world doesn't move so quickly. But on the other hand, the sequencing of the record feels like it really doesn't matter, and most of these tracks could be placed anywhere else on the record (the fact that there is a collectors edition out there with different sequencing further highlights this).
I'm glad I've let Forever Howlong sit with me for a little bit, because it is a slow burner. But the longer I let it seep in, the more I like it. It's imaginative and unique, and takes me out of the grim realities of the modern world with these whimsical and fantastic stories. But they are all layered with a very real and meaningful subtext, making them very multifaceted. It doesn't feel quite as focused or cohesive as the groups first two record; but on a track by track level it is as good as the debut for sure.
Top Tracks: Besties, The Big Spin, Socks, Two Horses, Happy Birthday, For the Cold Country, Nancy Tries to Take the Night, Forever Howlong, Goodbye (Don't Tell Me)
8/10